The Effat Design Expo 2023 showcases undergraduate projects, with great level of diversity. This event gathers community of designers, entrepreneurs, and design students. It represents the strength of Effat university's industry collaboration that stems from strong industry-oriented curriculum. It will flourish with keynote speeches by the academics and industry experts along with creative panel discussion and senior project presentation. Industry partners such as Public investment fund project, KAUST and Baytonia will sign the memorandum of understanding (MoU) with the commitment to integrate the experiential learning that delivers industry train designers. The Expo creates a platform that brings, academia, industry, and local community to celebrate the designs curated by local designers.