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    • https://www.effatuniversity.edu.sa/English/Academics/Undergraduate/Pages/Default.aspx, Undergraduatehttps://www.effatuniversity.edu.sa/Arabic/Academics/Undergraduate/Pages/notdefault.aspx, البكالوريوس
      Undergraduate
    • https://www.effatuniversity.edu.sa/English/Academics/Graduate/Pages/Default.aspx, Graduatehttps://www.effatuniversity.edu.sa/Arabic/Academics/Graduate/Pages/notdefault.aspx, الدراسات العليا
      Graduate
Marketing
Key Fact
  • Program name
    Marketing
  • Program code
    MKT
  • Dept. chair
    Dr. Manzar Ahmed
  • Program length
    4 years
  • Credit hours
    129

 About the Program

Vision
The vision of the Marketing Program is to sustain and reinforce its position as a leading faculty in the marketing field in the Kingdom of Saudi Arabia.

Mission

The mission of the Marketing Program is to offer an education that meets high quality required by graduates. It will be highly relevant to the Saudi business environment, and provide students with the necessary knowledge, skills, attitudes, and ethical orientation to contribute and play meaningful roles in Saudi society.

Overview

Marketing professionals make a valuable and significant contribution to the shaping of our cultural landscape. Our Bachelor of Science (BSc) in Marketing provides you with an in-depth study of the major concepts, frameworks and tools needed for the theory and practice of modern marketing, allowing you them to play a meaningful role in the marketing functions of the organizations you'll work for.​

 Learning Outcomes

Knowledge
  • Develop a solid foundation in liberal arts.
  • Demonstrate an understanding of the functional areas of accounting, finance, management, human resources, entrepreneurship, and operations and information management.
  • Demonstrate knowledge of a wide range of concepts, models, frameworks, and tools for understanding marketing functions and strategies.
  • Demonstrate knowledge and understanding of management and marketing theories, analysis and reporting in the domestic, regional, and global economic environments of organizations.

Cognitive Skills

  • Critically identify, analyze and provide solutions for marketing problems and opportunities related to all marketing strategies.
  • Critically identify, analyze and provide solutions for business problems and opportunities related to business strategies.
  • Conduct research on marketing issues in general through the collection, creation and analysis of data from a range of sources.

Interpersonal Skills and Responsibility

  • Operate effectively in a team environment and demonstrate teamwork skills.
  • Demonstrate understanding of the ethical, social and legal responsibilities of business organizations.
  • Learn independently and engage in life-long learning skills.

Communication, Numeracy and IT Skills

  • Use IT tools to collect, analyze and report data.
  • Communicate business and marketing ideas effectively both orally and in writing.
  • Solve basic marketing case studies for strategic decision-making in organizations.

 Career Opportunities

​​
  • Marketing Manager/Executive/Assistant
  • Sales Manager/Executive/Assistant
  • Advertising Manager/Executive/Assistant
  • PR Manager/Executive/Assistant
  • Media Planning Manager/Executive/Assistant
  • Strategic Planning Manager/Executive/Assistant
  • Graduate studies in marketing and related fields​

 Graduation Requirements

​​General Education Requirements:​ 42
Core Requirements: 51
Technical Requirements: 12
Technical Elective Requirements: 9
Business Elective Requirements: 6
Free Elective Requirements: 6
Supervised Internship: 3
Total: 129​​

 Program Plan

Foundation Year​

Semester 1 – Foundation 1 Semester 2 – Foundation 2
Course
Code
 Course Title
Credit
Hours
Course
Code
 Course Title
Credit
Hours
LANG 011
Reading & Critical
Thinking-I
3 LANG 012
Reading & Critical
Thinking-II
3
LANG 013 Academic Writing - I 3 LANG 014 Academic Writing - II 3
LANG 015 Listening  and Speaking - I 3 LANG 016 Listening  and Speaking - II 3
SSKL 021 Independent Learning & Research Skills - I 2 SSKL 022 Independent Learning & Research Skills - II 2
BUS 051 Introduction to Business - I 3 BUS 054 Concept & Terminology in Business - II 3
BUS 055 Case Studies in Business - I 2 BUS 056
Case Studies in
Business - II
2
MATH 041 Basic Math - I 3 MATH 042  Basic Math - II 3
CL 031 Computer Literacy 0 IL 032 Information Literacy 0
Total Credit Hours 19 Total Credit Hours 19
Freshman Year
Year 1 – Semester 1 Year 1 – Semester 2
Information, Media & Technology 3 ACCT 140 Financial Accounting 3
GMTH 141B Pre-Calculus 3 MATH 160 Mathematics for Management – Applied Calculus 3
Scientific Literacy Requirement 3 GSTA 140 Elementary Statistics 3
GENG 161 Project Based Language Learning & Critical Thinking 2 Linguistic Communication (English) 2
GISL 171 Social and Moral Values in Islam 2 Islamic Thought and Ethics Requirement II 2
Linguistic Communication (Arabic) 3 Physical and Environmental Wellbeing 2
Total Credit Hours 16 Total Credit Hours 15
Sophomore Year
Year 2 - Semester 3 Year 2 - Semester 4
ACCT 240 Managerial Accounting 3 MKT 210 Principles of Marketing 3
ECON 270 Microeconomics 3 ECON 271 Macroeconomics 3
OPIM 230 Decision Sciences 3 Islamic Thought and Ethics Requirement III 2
MGT 220 Principles of Management 3 MGT 223 Business Communication 3
Cultural Literacy Requirement 3  FIN 240 Finance 3
  Linguistic Communication (Foreign Languages I) 2
Total Credit Hours 15 Total Credit Hours 16
Junior Year
Year 3 - Semester 5 Year 3 - Semester 6
MGT 325 Business Legal Environment 3 MGT 326 Organizational Behavior 3
OPIM 330 Operations Management 3 MKT 313 Marketing Research 3
OPIM 338 Enterprise IT Systems 3   MKT Elective I 3
MKT 314 Consumer Behavior 3 GSEM 200 Interdisciplinary Seminar and Research 3
  Business Elective I 3   Global Awareness Requirement 3
  Linguistic Communication (Foreign Languages II) 2   Civic Engagement 2
Total Credit Hours 17 Total Credit Hours 17
Summer Session
MKT 480 Supervised Internship in MKT 3  
Senior Year
Year 4 - Semester 7 Year 4 - Semester 8
MGT 427 Strategic Management 3 MGT 428 Business Social Responsibility 3
MKT 315 International Marketing (MKT 210) 3 MKT 417 Marketing Strategy  (MKT 210) 3
  Marketing Elective II 3   Marketing Elective  III 3
  Business Elective II 3 MGT 490 Research Project 3
  Free Elective I 3   Free Elective II 3
Total Credit Hours 15 Total Credit Hours 15
​ 


Admissions
Hi-School Percentage
Science Section
80%
Art Section
80%
Qudurat *(SAT)
65%
Math Level *DTMS
Part
1, 2
Cut-Score
512, 612
Effat Placement Tests
*TOEFL+ *TWE
525
**IELTS
5.5
Additional Department Requirement
Interview
Required
Recommendation
Letter
3
Personal Statement
Required
Contact Information
Dept. Chair
Tel.+966 122137824
Assistants
Tel.+966 122137811 

    Accreditation

    Our qualifications are recognised globally, so you can study safe in the knowledge that wherever your path may lead, you have the whole wide world to choose from.

Effat faculty

Effat Alumnae