Publications
Aspire to Achieve

    • https://www.effatuniversity.edu.sa/English/Research/Pages/default.aspx, A researcherhttps://www.effatuniversity.edu.sa/Arabic/Research/pages/default.aspx, باحث
      A researcher
    • https://www.effatuniversity.edu.sa/English/Academics/Undergraduate/, An undergraduatehttps://www.effatuniversity.edu.sa/Arabic/Academics/Undergraduate/, البكالوريوس
      An undergraduate
    • https://www.effatuniversity.edu.sa/English/Academics/Graduate/, A graduatehttps://www.effatuniversity.edu.sa/Arabic/Academics/Graduate/, الدراسات العليا
      A graduate
 

Publications

  • Research Interests:

​​​​​​​​​​Scopus Indexed:​

Presented research proposal at the Global Fashion Management Conference (GFMC) 2017 held by The University of Vienna from 6 – 8 July 2017 in Vienna, Austria; titled; “Sustainability in Luxury Fashion Retail”. Working on the research to be co-authored and published. Conference Proceeding: Khan, S., & Ahmed, M. 2017. WHO ARE THE CONSUMERS FOR SUSTAINABLE LUXURY?. In 2017 Global Fashion Management Conference: 181-182. Vienna, Austria: 2017 Global Fashion Management Conference at Vienna Proceedings

ISI Indexed:​​​​​

Presented research proposal at the Geneva International Conference on Advance Research (GICAR) 2017 held by The European Institute for Economics, Political and Social Research and by the United Nations Organization from 11 – 12 July 2017 in Geneva, Switzerland; titled; “Predicting Customer Lifetime Value in the Saudi Retail Sector – The case of luxury retail stores”. Working on the research to be co-authored and published. Conference Proceeding: Khan, S., & Ahmed, M. 2017. PREDICTING CUSTOMER LIFETIME VALUE IN THE SAUDI RETAIL SECTOR – THE CASE OF LUXURY RETAIL STORES. In 2017 Geneva International Conference on Advance Research: 96. Geneva, Switzerland: 2017 Geneva International Conference on Advance Research at Switzerland Proceedings ​​

​American Marketing Association (AMA):​

Presented research proposal at the American Marketing Association Winter Academic Conference (AMAWAC) 2018 held by The American Marketing Association (AMA) from 23 – 25 February 2018 in New Orleans, USA; titled; “Understanding Brand Personality Framework through the Lens of Saudi Arabia". Working on the res​earch to be co-authored and published. Conference Proceeding: Khan, S., & Ahmed, M. 2018. UNDERSTANDING BRAND PERSONALITY FRAMEWORK THROUGH THE LENS OF SAUDI ARABIA. In 2018 American Marketing Association Winter Academic Conference: B24. New Orleans, USA: 2018 American Marketing Association Winter Academic Conference Proceedings


LVMH-Singapore Management University Luxury Research Conference:​

Abstract accepted for Creating Brand Remembrance & Word of Mouth for Luxury Brands through Travel Retail; abstract submission to Louis Vuitton Moet- Hennessy- Singapore Management University Luxury Research Conference 2018 at Singapore from 10-12 May 2018 (Dr. Saima Khan & Dr. Manzar Ahmed) ​

American Marketing Association (AMA)

Reviewer for the American Marketing Association (AMA) for the AMA Conference 2019.​​​

Effat Alumnae

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