Aspire to Achieve

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      A researcher
    •, An undergraduate, البكالوريوس
      An undergraduate
    •, A graduate, الدراسات العليا
      A graduate

Management of Communications & Public Relations

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​MCPR strives to be at the forefront of best practices in communications and public relations in an effort to establish Effat University as one of the world’s leading institutions and acts as the guardian of the EU’s reputation on its path to success.​


​The Management of Communications and Public Relations strives to preserve and enhance the image, reputation, and visibility of the University nationally and internationally. MCPR aspires to create a valuable impact to promote the University, its faculty, students, programs, adhering to highest international standards in order to most effectively communicate the distinctiveness of Effat University. 


  1. ​​Strengthen and expand the scope of Effat University’s presence and impact while promoting its contribution to the socio-economic development of Saudi Arabia nationally and internationally.​

  2. Adapting an effective internal communication plan to promote that university internally to keep Effat students, faculty and staff engaged with the university and maintain and enhance their loyalty to EU.  

  3. Support the university to be accredited and ranked as one of the top universities through effective and consistent PR and communications strategies in disseminating achievements, highlights, success stories to gain the advocacy and the distinctiveness of EU national and international.​

  4. Promote and showcase the contribution of EU faculty, the achievements of its students, and its national and international academic partnerships, to be widely known for its academic excellence.

  5. Further enhance the development and implementation of effective recruitment campaigns to attract and retain top and diverse body of students and support the activities that positively help transform their learning experience.

  6. Promote the university as an attraction for cultural activities and learning resources.

  7. Promote the facilities of the university to be used by the community for different activities to position the university as a hub for community activities.

  8. Increasing the income of EU by building and maintaining positive relationships and effective partnerships with potential sponsors to cover expenses of events and activities of the university and vendors of services inside campus.

  9. Promoting EU faculty and staff credentials to retain and recruit the highest qualification to the university.

  10. Showcase the Research activities and centers through different communication channels in order to promote the university as a prominent research community and ensure that the research conducted by the university is recognized in formal platforms.

  11. Strengthen the presence of the university through successful partnerships, collaborations, and campaigns to create strong impact in the community and enhance its reputation.


Branding and Publications

Branding and Image

A successful image is the foundation of every successful organization. We consider Effat university image which determines our credibility in the mind of people, and establishes the value of our services.


Our goal is to help Effat university staff to communicate their messages through images, words and sounds by providing creative and professional designs.


This includes quality writing, design, and printing in black & white and multi-color in the form of departmental handbooks and brochures, annual reports and research papers, calendars and registration schedules, announcements and forms, and periodicals. This service also includes miscellaneous academic publications pertaining to conferences, events and exhibitions, short courses, graduation ceremonies, certificates  and student activities, business cards, various sizes of banners and posters, printing on gifts and presentation items such as plaques, etc., and name plates for all the University divisions.

Event Management

The coordination​:

The coordination for on campus events starting with the location reservation by providing all logistics needs handled by MCPR.


We organize all types of guests hosting and manage all types of hostility requests including: date, flowers, gifts, tours and presentations.

Digital Media

Social Media:

We connect Effat with people and community, by sharing interests and/or activities, upload videos, pictures, and answer inquires within social networks.


Our aim is to have a well-designed and highly informative and updated webpages.​​


We aim to gain valuable coverage in the media, in order to maintain a positive public image for Effat University, build brand awareness and establish relationships with the university Stakeholders. The department regularly develops press releases, organizes media campaigns and handles media queries.

Community Relations

Promotional Activities:

All promotional activities whether by Effat community or off-campus clients including: posters/flyers distribution (manually or electronically), soliciting spaces or setting posting promotional material including banners and posters.


We manage Effat events from start to finish.  We handle the exhibitions logistics including sound strategy, meticulous planning, powerful messaging and effective marketing communications - these are the entire key to the success of exhibitions.

Commercial Solicitation:

We handle on campus solicitation and rental requests.


We handle all requests for events sponsorships including: catering and gifts.

​​More information​

​Effat university media center​​


    Name Email Phone Position
    Ms. Maha 122137640Assistant Director
    Ms. Amira 122137636Events Logistics Coordinator
    Ms. Shahad 122137642Motion & Graphic Designer Assistant
    Ms. Maram M. 122137635Public Relation & Marketing Assistant
    Ms. Reema H. 122137644Website and Public Relation Assistant