To be recognized
nationally and internationally as a school of reference in business
education and to actively support the socio-economic growth of the
Kingdom through innovation, excellence, professionalism and the
promotion of the entrepreneurial spirit.
maintain academic excellence, offer a comprehensive learning experience,
create and disseminate impactful knowledge and intellectual
contributions in order to qualify innovative business leaders, creative
entrepreneurs and distinguished scholars who will effectively contribute
to the socio-economic growth of the Kingdom.
the College of Business reputation nationally and internationally
through its impact and contribution to the prosperity of education,
economy and society in the Kingdom of Saudi Arabia.
a dynamic and collaborative work environment through an effective and
an inspiring leadership that promotes integrity in managing all the
- Position the College of Business to
be recognized among the top ranked business schools nationally and
regionally through rigorous and effective quality processes and
procedures that meet the national and international standards.
an exceptional teaching and learning experience through the creation of
innovative business programs and professional certifications and the
implementation of a comprehensive teaching model responsive to the new
- Engage in a holistic
development of high quality students and graduates who qualify to become
true ambassadors of the college and will be distinguished by their
- Emphasize the integration of
state-of-the-art learning resources and services in all academic
programs and promote their effective use among faculty and students in
support of teaching and learning and research activities.
- Effectively manage the College of Business's facilities and equipment and optimize their use.
- Achieve and sustain Financial Stability and strength to enhance the University's competitive position.
and enhance efforts to recruit, nurture, and retain a diverse faculty
and staff in order to make the Effat community a place of choice.
a research environment that supports faculty and students in their
endeavor to engage in high quality and impactful research activities
aligned with the country research priorities.
- Enlarge the
socio-economic impact of the College and reinforce its reputation
through meaningful national and international collaborations with the
industry and the community in large.