Aspire to Achieve

    •, A researcher, باحث
      A researcher
    •, An undergraduate, البكالوريوس
      An undergraduate
    •, A graduate, الدراسات العليا
      A graduate

Effat College of Business (ECoB)

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ECoB will lead business innovation through education, impactful research and society engagement.


The ECoB commits to business transformation, incubate ideas, instill decision making, through data driven multidisciplinary curriculum and practice to create leaders, entrepreneurs, and scholars who will effectively engage and contribute to the local and global socio-economic growth.​​


  1. Strengthen the College of Business reputation nationally and internationally through its impact and contribution to the prosperity of education, economy and society in the Kingdom of Saudi Arabia.

  2. Cultivate a dynamic and collaborative work environment through an effective and an inspiring leadership that promotes integrity, strong work ethics and transparency in managing all the college activities; and position the College of Business to be recognized among the top ranked business schools nationally and regionally through rigorous and effective quality processes and procedures that meet the national and international standards.

  3. To offer an exceptional teaching and learning experience through the creation of innovative business programs, interactive and project-based learning, development of analytical skills, professional certifications and progressive research in the field. Moreover, emphasizing on the integration of state-of-the-art learning resources and cutting edge technology in the business curricula.

  4. Attract and retain diverse student body who qualify to become true ambassadors of the college through a holistic learning and transformational experience, extensive skill development, and ongoing individual support.

  5. Maintain and enhance efforts to recruit, nurture, and retain diverse, highly qualified and committed faculty, researchers, and staff, supporting their professional development.

  6. Effectively manage the College of Business’s facilities and equipment and optimize their use; and achieve and sustain financial stability and strength to enhance the University’s competitive position.

  7. Cultivate a research environment that supports faculty and students to produce high quality research in alignment with country’s research priorities. Develop and sustain strategic research partnerships, collaborations, and relations with national and international partner institutions.

  8. Enhance the partnership with the community and industry through mutual exchanges of expertise, novel contributions to the 2030 vision, and effectively engaging students, faculty, and alumnae in the service of society.


ECoB aims to be recognized as the educational institution of choice for the field of business by actively supporting the social and economic growth in the Kingdom. All of this through encouraging creativity, excellence, professionalism and entrepreneurship.​

Effat College of Business Strategic Plan (2022-2027): ​


    Name Email Phone Position
    Dr. Uzma 122137817Assistant Professor & Dean for Effat College of Business
    Dr. Zainah A. 122137824Associate Professor & Chair of MES
    Dr. Mervat 122137600Assistant Professor & Provost
    Dr. Bayan O. 122137525Assistant Professor & Dean for DSA & Legal Affairs Director
    Dr. Ahmed Ben 122137812Professor
    Dr. Muhammad 122137829Associate Professor
    Dr. Rozina 122137826Associate Professor
    Dr. Edib 122137832Assistant Professor
    Dr. Manzar A. 122137813Assistant Professor
    Dr. Mohamed 122137839Assistant Professor & Chair of A&F & Director of MSF
    Dr. Hasan A. 122137842Assistant Professor
    Dr. Lindos E. 122137825Assistant Professor
    Dr. Sarah Y. 122137815Assistant Professor & Chair of OSCM
    Ms. Shatha Edrees, CMT, 122138050Director General
    Ms. Shahad A. 122137811Marketing, Entrepreneurship, and Strategies Assistant
    Ms. Dania M. 122137834Assistant