Marketing professionals make a valuable and significant contribution to the shaping of our cultural landscape. Our Bachelor of Science Degree in Marketing aims to inspire future market leaders and equip them with superior technical skills and the current marketing knowledge needed to excel in their careers. This is achieved by exposing students to an in-depth study of the major concepts, frameworks and tools needed for the theory and practice of modern marketing, which will allow you to play a meaningful role in the marketing functions of the organisations you'll work for.
The BSc Marketing Degree program will teach students the skills they need to thrive and become innovative and reactive individuals within a dynamic, fast-paced and ever-changing marketing landscape.
The curriculum for this Bachelor of Science Degree in Marketing at Effat University places particular emphasis on subjects related to the Middle East and covers a range of strategic marketing functions including customer relations, sales, advertising, pricing, e-commerce, marketing communications and new product development, along with the impact of globalisation and information technology on marketing.
We aim to develop your communication skills during your BSc Degree in Marketing to help you to flourish in your marketing career. You'll tackle all forms of business communication, from speaking, written materials and social media, whilst maintaining an ethical approach to marketing practice at all times.
You'll also learn how to conduct comprehensive market research, effectively analyse marketing data, and how you can use these skills to plan and build strong marketing campaigns across channels.
Study modules during the BSc in Marketing degree program include Macroeconomics, Islamic Thought and Ethics, and International Marketing - for the complete list of study areas within the program, view the curriculum tab along the top to see the full breakdown.