BSc in Marketing | Bachelor of Science in Marketing Degree Program
Aspire to Achieve

    •, A researcher, باحث
      A researcher
    •, An undergraduate, البكالوريوس
      An undergraduate
    •, A graduate, الدراسات العليا
      A graduate


Key Fact
  • Program name
  • Program code
  • Chair of the Program
    Dr. Manzar Ahmed, CDMP® PCM® FCIM
  • Program length
    4 years
  • Credit hours

 About the Program


Marketing professionals make a valuable and significant contribution to the shaping of our cultural landscape. Our Bachelor of Science Degree in Marketing aims to inspire future market leaders and equip them with superior technical skills and the current marketing knowledge needed to excel in their careers. This is achieved by exposing students to an in-depth study of the major concepts, frameworks and tools needed for the theory and practice of modern marketing, which will allow you to play a meaningful role in the marketing functions of the organisations you'll work for.  

The BSc Marketing Degree program will teach students the skills they need to thrive and become innovative and reactive individuals within a dynamic, fast-paced and ever-changing marketing landscape.


The curriculum for this Bachelor of Science Degree in Marketing at Effat University places particular emphasis on subjects related to the Middle East and covers a range of strategic marketing functions including customer relations, sales, advertising, pricing, e-commerce, marketing communications and new product development, along with the impact of globalisation and information technology on marketing.

We aim to develop your communication skills during your BSc Degree in Marketing to help you to flourish in your marketing career. You'll tackle all forms of business communication, from speaking, written materials and social media, whilst maintaining an ethical approach to marketing practice at all times.

You'll also learn how to conduct comprehensive market research, effectively analyse marketing data, and how you can use these skills to plan and build strong marketing campaigns across channels.

Study modules during the BSc in Marketing degree program include Macroeconomics, Islamic Thought and Ethics, and International Marketing - for the complete list of study areas within the program, view the curriculum tab along the top to see the full breakdown.

 Vision, Mission, and Goals


The vision of the Marketing Department is to be recognized nationally and internationally as a leading faculty in the field of Marketing in the Kingdom of Saudi Arabia.


The mission of the Marketing Department at the Effat College of Business is to prepare innovative future market leaders who possess superior technical skills and current marketing knowledge. Our holistic learning and teaching strategies are focused on ethical and research driven curriculum, enabling us to serve the Saudi community with high quality successful graduates representing us both nationally and internationally. 


  1. Position and promote the marketing department at the Effat College of Business to be recognized nationally and internationally as the best marketing education provider in the Kingdom.

  2. Develop and maintain a positive and collaborative work environment to ensure efficiency and integrity resulting in improving productivity.

  3. Maintain the national accreditation for the program and help the ECoB to gain the International accreditation.

  4. Develop further partnerships with national and international universities in addition to current collaborations while sustaining the existing undergraduate program and developing graduate programs as well as professional certifications in the field of Marketing.

  5. Attract, enroll and retain high quality students in the marketing department and grooming them to become future ambassadors of the department by working on their holistic development (personal, academic and professional) and entrepreneurial skills.

  6. Offer students, faculty and staff updated state-of-the-art learning and information resources and services aimed towards quality research and academic excellence.
  7. Continue the expansion and optimized usage of all facilities available to the department through the ECoB and EU infrastructure.
  8. Further increase the financial strength and sustainability of the Marketing Department and the ECoB by fundraising, consultancy and training efforts.
  9. Establish a strong team of highly qualified international and Saudi faculty committed towards personal, professional and institutional development.
  10. Promote and support faculty and student research in line with national and institutional priorities to increase annual research output.
  11. Maintain and further build strong relationships with the national and international community of professionals and academics at large

 Learning Outcomes

  • Develop a solid foundation in liberal arts.
  • Demonstrate an understanding of the functional areas of accounting, finance, management, human resources, entrepreneurship, and operations and information management.
  • Demonstrate knowledge of a wide range of concepts, models, frameworks, and tools for understanding marketing functions and strategies.
  • Demonstrate knowledge and understanding of management and marketing theories, analysis and reporting in the domestic, regional, and global economic environments of organizations.

Cognitive Skills

  • Critically identify, analyze and provide solutions for marketing problems and opportunities related to all marketing strategies.
  • Critically identify, analyze and provide solutions for business problems and opportunities related to business strategies.
  • Conduct research on marketing issues in general through the collection, creation and analysis of data from a range of sources.

Interpersonal Skills and Responsibility

  • Operate effectively in a team environment and demonstrate teamwork skills.
  • Demonstrate understanding of the ethical, social and legal responsibilities of business organizations.
  • Learn independently and engage in life-long learning skills.

Communication, Numeracy and IT Skills

  • Use IT tools to collect, analyze and report data.
  • Communicate business and marketing ideas effectively both orally and in writing.
  • Solve basic marketing case studies for strategic decision-making in organizations.

 Career Opportunities

​​Students who graduate with a Bachelor's Degree in Marketing open themselves up to a vast range of opportunities either in-house or with a marketing agency. Graduates will be qualified to undertake a broader Marketing Assistant or Sales Executive role that will expose them to the whole marketing mix but will equally have developed the analytical skills needed to build an effective marketing strategy within a data-driven position, such as that of a Media Planning Manager.

Previous students who have graduated with a Marketing Degree at Effat University have also opted to specialise in a particular area of marketing. For example, a PR Executive role allows graduates to channel their creativity within a more media-based role. Other career opportunities for a Marketing graduate include Advertising Manager, Media Planning Executive or Strategic Planner. You’ll also be able to continue with post-graduate studies in marketing and related fields

  • Marketing Manager/Executive/Assistant
  • Sales Manager/Executive/Assistant
  • Advertising Manager/Executive/Assistant
  • PR Manager/Executive/Assistant
  • Media Planning Manager/Executive/Assistant
  • Strategic Planning Manager/Executive/Assistant
  • Graduate studies in marketing and related fields​

 Graduation Requirements

​​General Education Requirements:​ 42
Core Requirements: 51
Technical Requirements: 12
Technical Elective Requirements: 9
Business Elective Requirements: 6
Free Elective Requirements: 6
Supervised Internship: 3
Total: 129​​

 Program Plan

Marketing Program Plan (PDF)

​Foundation Year

Semester 1 – Foundation 1

Semester 2 – Foundation 2

Co​urse Code

Co​urse Title

Credit Hours

Co​urse Code

Co​urse Title

Credit Hours

LANG 011
Reading & Critical
3 LANG 012
Reading & Critical
LANG 013 Academic Writing - I 3 LANG 014 Academic Writing - II 3
LANG 015 Listening  and Speaking - I 3 LANG 016 Listening  and Speaking - II 3
SSKL 021 Independent Learning & Research Skills - I 2 SSKL 022 Independent Learning & Research Skills - II 2
BUS 051 Introduction to Business - I 3 BUS 054 Concept & Terminology in Business - II 3
BUS 055 Case Studies in Business - I 2 BUS 056
Case Studies in
Business - II
MATH 041 Basic Math - I 3 MATH 042  Basic Math - II 3
CL 031 Computer Literacy 0 IL 032 Information Literacy 0

Total Credit Hours


Total Credit Hours


Freshman Year

Year 1 – Semester 1

Year 1– Semester 2

Information, Media & Technology 3 ACCT 140 Financial Accounting 3
GMTH 141B Pre-Calculus 3 MATH 160 Mathematics for Management – Applied Calculus 3

Scientific Literacy Requirement 3 GSTA 140 Elementary Statistics 3
GENG 161 Project Based Language Learning & Critical Thinking 2
Linguistic Communication (English) 2
GISL 171 Social and Moral Values in Islam 2
Islamic Thought and Ethics Requirement II 2

Linguistic Communication (Arabic) 3
Physical and Environmental Wellbeing 2

Total Credit Hours


Total Credit Hours


Sophomore Year

Year 2 – Semester 3

Year 2 – Semester 4

ACCT 240 Managerial Accounting 3 MKT 210 Principles of Marketing 3
ECON 270 Microeconomics 3 ECON 271 Macroeconomics 3
OPIM 230 Decision Sciences 3
Islamic Thought and Ethics Requirement III 2
MGT 220 Principles of Management 3 MGT 223 Business Communication 3

Cultural Literacy Requirement 3  FIN 240 Finance 3

  Linguistic Communication (Foreign Languages I) 2

Total Credit Hours


Total Credit Hours


Junior Year

Year 3 – Semester 5

Year 3 – Semester 6

MGT 325 Business Legal Environment 3 MGT 326 Organizational Behavior 3
OPIM 330 Operations Management 3 MKT 313 Marketing Research 3
OPIM 338 Enterprise IT Systems 3   MKT Elective I 3
MKT 314 Consumer Behavior 3 GSEM 200 Interdisciplinary Seminar and Research 3
  Business Elective I 3   Global Awareness Requirement 3
  Linguistic Communication (Foreign Languages II) 2   Civic Engagement 2

Total Credit Hours


Total Credit Hours


Summer Session

MKT 480 Supervised Internship in MKT 3  

Senior Year

Year 4 – Semester 7

Year 4 – Semester 8

MGT 427 Strategic Management 3 MGT 428 Business Social Responsibility 3
MKT 315 International Marketing (MKT 210) 3 MKT 417 Marketing Strategy  (MKT 210) 3
  Marketing Elective II 3   Marketing Elective  III 3
  Business Elective II 3 MGT 490 Research Project 3
  Free Elective I 3   Free Elective II 3

Total Credit Hours


Total Credit Hours


 Fact Sheet




High-School Percentage
Science Section
Art Section
Qudurat *(SAT)
Math Level *DTMS
1, 2
512, 612
Effat Placement Tests
TOEFL (525) - TWE (5)
Additional Department Requirement
Personal Statement
Contact Information
Program Chair
Tel.+966 122137824
Tel.+966 122137811 

    Program Accreditations and Partnerships

    Our qualifications are recognised globally, so you can study safe in the knowledge that wherever your path may lead, you have the whole wide world to choose from.

Effat Alumnae

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