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BSc Digital Media and Communication Degree

Skip Navigation LinksEffat University > Effat University > Academics > Undergraduate > Effat College of Humanities > BSc Digital Media and Communication Degree
Key Fact
  • Program name
    BSc Digital Media and Communication Degree
  • Program code
    DMC
  • Program Chair
    Dr. Omar M. ElEbiary
  • Program length
    4 Years
  • Credit hours
    126

 About the Program

​​

​​​​​​​​​​​​​​Effat College of Humanities at Effat University offers an innovative practice-based Digital Media & Communication Program (DM&C), which equips students with artistic and technical proficiency in digital storytelling, content creation and management, multimedia analysis, design and user experience, across a wide range of platforms. Modules in media and communication, writing, technology, and marketing will prepare students for careers in the fast-changing digital media world.

Because communication is involved in most professions, the Digital Media & Communication Program is valuable. It graduates specialists who create engaging content for various platforms, like TV, radio and YouTube, to assist in growing an audience. The graduates will also be able to evaluate user experience, manage projects, and use emerging technologies in the fields of digital media and communication.

The graduates of this Program will also provide the market with much needed skills. According to national surveys, communication, creative thinking, digital literacy and critical thinking are the most frequently sought-after skills by employers in private and public sectors and in academia. These skills are essential components of this Program.

The Program consists of 126 credits, which span over four years. The main areas are: Writing, Media, Communication, Cultural Studies, Marketing and Technology. The students are required to do a 200-hour internship and a capstone project, which will ensure the students' preparedness for the market.​

 Vision, Mission, and Goals

​​

Vision

The Digital Media and Communication Program aspires to be a center for innovative digital media and communication production to serve the common good, participate actively in the community, and advocate for an ethical, diverse, and inclusive digital world.

Mission

The Digital Media and Communication Program graduates innovative, ethical and multifaceted professionals who create content for current and emerging communication media platforms. They apply liberal arts ideals critically and strategically to foster a thriving media and communications sector and help build sustainable societies.​

Goals:

  1. Ensure the DM&C achieves its mission and actively contributes to the fulfilment of the nation's 2030 vision.

  2. Provide a positive and productive work environment by ensuring effective leadership and transparent governance; and seek national and international accreditation.

  3. Sustain academic excellence and encourage students' creativity and innovation through providing learning resources and optimizing their use.

  4. Attract and retain students who will become digital media and communication professionals and leaders in their communities.

  5. Recruit and retain diverse faculty with professional experience and provide them with opportunities for creative growth.

  6. Provide students with state-of–the-art labs and other facilities and diversify the Program's sources of income, optimizing budget use.

  7. Generate creative and innovative content to tackle challenges in the fast-paced communication and digital world.

  8. Develop and strengthen the Program's national and international connections to promote intercultural communication through digital media platforms.​

 Educational Objectives

The educational objectives of the DM&C Program are to:

  1. Become skilled in artistic and technical aspects of digital storytelling, content creation, editing and publishing.
  2. Become skilled in intercultural digital communication, negotiation and professional speaking.
  3. Become proficient in producing, critiquing and managing various media platforms: journalism, radio, television, podcasting and social media.
  4. Become a professional in digital marketing, project management, branding and creating start-ups. 
  5. Become proficient in emerging technologies and user experience in the fields of digital media and communication.  ​

 Learning Outcomes

Knowledge and Understanding

  • Know the artistic and technical aspects of digital storytelling, content creation, digital communication, and professional speaking
  • Demonstrate understanding of the underlying theories, principles of media, communication, digital marketing and management​

Skills

  • Apply theories, principles, and concepts in various media and communication contexts
  • Solve problems in various complex media, communication, and user-experience contexts
  • Use intellectual analysis, critical thinking and reflexive evaluation of current issues and problems in media and communication.
  • Communicate effectively across all media platforms and for a variety of audiences.
  • Creatively use specialized digital technology tools and applications to process and analyse information and enhance projects​

Values

  • Demonstrate commitment to professional and academic values, standards, and ethical codes of conduct.
  • Demonstrate the ability to collaborate with and lead projects and activities.​

 Career Opportunities

Below are some of the potential career opportunities for graduates of the DM&C Program:

  • Digital content creation and design
  • Concept and Brand creation
  • UX Design (UX: User Experience)
  • Media & Journalism (Interviewer, Reporter, Broadcaster…)
  • Communications careers in business, marketing, public relations, advertising, tourism, politics, diplomacy and law
  • Social Media Management
  • Entertainment & Events
  • Publishing, Editing and Copywriting​

 Graduation Requirements

University Requirements (Total of 42 Credits)​​

  • General Education Requirements: 42 Credits

Program Requirements (Total of 84 Credits)​

  • Writing requirements: 15 credits
  • ​Media Requirements: 12 credits
  • Communication Requirements: 15​ credits
  • Intercultural Studies Requirements: 6 credits
  • Marketing Requirements: 12 credits
  • Technology Requirements: 12 credits
  • Internship Requirement: 3 credits
  • Capstone Requirements: 3 credits
  • Technical Electives: 6 credits​

Total Program Credits = 126​​

 Study Plan

​Digital Media and Communication Study​ Plan (PDF)​​​​

    Freshma​n Year: Semester 1

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • GMTH 181H​
    Math for Humanities
    None
    3-0-3
  • GENG 131
    Advanced English Language Skills & Critical Thinking
    None
    3-0-3
  • GISL 121
    Islam and Civil Society (Mandatory)
    None
    3-0-3
  • GCS 181
    Computer Applications
    None
    2-2-3
  • DMCM 120
    Comparative Mass Media
    None
    3-0-3
  • Total Credit Hours:
     
     
    15
  • Freshman Year: Semester 2

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • Choice
    English Language II
    GENG 131
    3-0-3
  • GSEM 100
    Research Seminar
    None
    1-2-2
  • Choice
    Foreign Language I
     
    1-2-2
  • DMCW 210
    Writing Across the Media
    GENG 131
    3-0-3
  • DMCT 260
    Web Development
    GCS 181
    2-2-3
  • DMCC 230
    Digital Communication
    None
    3-0-3
  • Total Credit Hours:
     
     
    16
  • Sophomore Year: Semester 3

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • Choice
    Foreign Language II
     
    1-2-2
  • Choice
    Physical & Environmental Sciences
     
    3-0-3
  • Choice
    Arabic Language
    None
    3-0-3
  • GSTA 181
    Introduction to Statistics
    None
    3-0-3
  • DMCT 261
    Principles of Graphics and Publishing Production
    GCS 181
    2-2-3
  • GMCR 340
    Introduction to Modern & Contemporary Thought
    None
    3-0-3
  • Total Credit Hours:
     
     
    17
  • Sophomore Year: Semester 4

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • Choice
    Creative Arts and Cultural Studies
     
    3-0-3
  • ​Choice
    Social Structure and Global Awarensss I
     
    3-0-3
  • DMCC 330
    Communication Ethics
    DMCC 230
    3-0-3
  • DMCW 310
    Creative Writing & Multimedia Storytelling
    GENG 131
    3-0-3
  • DMCT 262
    Photography and Videography
    GCS 181
    2-2-3
  • DMCT 360
    User Experience Design
    GCS 181
    2-2-3
  • Total Credit Hours:
     
     
    18
  • Junior Year: Semester 5

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • GSEM 201
    Research, Innovation and Intellectual Property
    None
    3-0-3
  • Choice
    Social Structure and Global Awareness II
     
    3-0-3
  • DMCW 311
    Screenwriting
    GENG 131
    3-0-3
  • DMCM 320
    Broadcast Journalism
    DMCM 120
    3-0-3
  • DMCK 350
    Consumer Behaviour
    None
    3-0-3
  • Total Credit Hours:
     
     
    15
  • Junior Year: Semester 6

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • DMCC 331
    Intercultural Communication
    None
    3-0-3
  • DMCW 312
    Feature Writing and Creative Non-fiction
    GENG 131
    3-0-3
  • DMCM 321
    Radio Production & Podcasting
    DMCM 120
    3-0-3
  • DMCC 332
    Semiotics
    None
    3-0-3
  • DMCR 341
    Diversity and Difference in Communication and Media
    None
    3-0-3
  • Total Credit Hours:
     
     
    15
  • Summer Semester

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • DMCI 480
    Internship
    Program Approval
    0-0-3
  • Senior Year: Semester 7

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • DMCK 351
    Digital Media Marketing
    DMCK 350
    3-0-3
  • DMCK 352
    Principles of Project Management
    None
    3-0-3
  • DMCW 410
    Editing & Publishing
    GENG 131
    3-0-3
  • DMCM 420
    Media Critique
    DMCM 120
    3-0-3
  • Choice
    Technical Elective I
     
    3-0-3
  • Total Credit Hours:
     
     
    15
  • Senior Year: Semester 8

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • ​Choice
    Technical Elective II
     
    3-0-3
  • DMCC 430
    Professional Speaking
    None
    3-0-3
  • DMCK 450
    Branding and Start-ups
    DMCK 350
    3-0-3
  • DMCP 490
    Capstone
    Program Approval
    0-0-3
  • Total Credit Hours:
     
     
    12
  • Total Credit Hours required for DMC Program:
     
     
    126



 Fact Sheet

DMC-Enrolment


DMC-International 


DMC-Gender
Admissions
High-School Percentage
Science Section
80%
Art Section
80%
Qudurat *(SAT)
65%
Math
Cut-Score
60%
One of the Following Placement Tests
iBT TOEFL
53
LNGT
162
IELTS
5.5
Additional Department Requirement
Interview
Required
Contact Information
Program Chair
Tel.+966 122137791
Assistants
Tel.+966 122137801 

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