Aspire to Achieve

    •, A researcher, باحث
      A researcher
    •, An undergraduate, البكالوريوس
      An undergraduate
    •, A graduate, الدراسات العليا
      A graduate

Effat College of Business

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To be recognized nationally and internationally as a school of reference in business education and to actively support the socio-economic growth of the Kingdom through innovation, excellence, professionalism and the promotion of the entrepreneurial spirit.


To maintain academic excellence, offer a comprehensive learning experience, create and disseminate impactful knowledge and intellectual contributions in order to qualify innovative business leaders, creative entrepreneurs and distinguished scholars who will effectively contribute to the socio-economic growth of the Kingdom. 


  1. Strengthen the College of Business reputation nationally and internationally through its impact and contribution to the prosperity of education, economy and society in the Kingdom of Saudi Arabia.

  2. Cultivate a dynamic and collaborative work environment through an effective and an inspiring leadership that promotes integrity in managing all the college activities; and position the College of Business to be recognized among the top ranked business schools nationally and regionally through rigorous and effective quality processes and procedures that meet the national and international standards.

  3. To offer an exceptional teaching and learning experience through the creation of innovative business programs and professional certifications and the implementation of a comprehensive teaching model responsive to the new socio-economic challenges; and emphasize the integration of state-of-the-art learning resources and services in all academic programs and promote their effective use among faculty and students in support of teaching and learning and research activities.

  4. Engage in a holistic development of high quality students and graduates who qualify to become true ambassadors of the college and will be distinguished by their entrepreneurial mindset.

  5. Maintain and enhance efforts to recruit, nurture, and retain a diverse faculty and staff in order to make Effat community a place of choice.

  6. Effectively manage the College of Business’s facilities and equipment and optimize their use; and achieve and sustain Financial Stability and strength to enhance the University’s competitive position.

  7. Cultivate a research environment that supports faculty and students in their endeavor to engage in high quality and impactful research activities aligned with the country research priorities.

  8. Enlarge the socio-economic impact of the College and reinforce its reputation through meaningful national and international collaborations with the industry and the community in large. 


ECoB aims to be recognized as the educational institution of choice for the field of business by actively supporting the social and economic growth in the Kingdom. All of this through encouraging creativity, excellence, professionalism and entrepreneurship.​


    Name Email Phone Position
    Dania 122137834Assistant
    Dr. Mervat 122137600Assistant Professor & Provost
    Dr. Imen H. 122137810Associate Professor & Dean of Effat College of Business
    Dr. Manzar Ahmed, CDMP® PCM® 122137824Assistant Professor, Chair of Marketing & ENTP Dept
    Dr. Tahar 122137832Assistant Professor & Chair of Finance Dept & Director of MSF
    Dr. Abdelfatah 12213815Professor
    Dr. Uzma 122137817Assistant Professor, Chair of HRM Dept
    Dr. Abdulaziz T. Almaktoom, 122137827Associate Professor & Chair of Supply Chain Management
    Dr. Ahmed Ben 12137812Full Professor
    Ms. Dania M. 122137834Assistant
    Dr. Muhammad 122137829Associate Professor
    Dr. Bayan O. 122328002Assistant Professor & Legal Affairs Coordinator
    Dr. Rozina 122137826Associate Professor
    Dr. Mohamed 122137839Assistant Professor & Director of Institutional Research
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