Vision

To be recognized nationally and internationally as a school of reference in business education and to actively support the socio-economic growth of the Kingdom through innovation, excellence, professionalism and the promotion of the entrepreneurial spirit.

Mission

To maintain academic excellence, offer a comprehensive learning experience, create and disseminate impactful knowledge and intellectual contributions in order to qualify innovative business leaders, creative entrepreneurs and distinguished scholars who will effectively contribute to the socio-economic growth of the Kingdom.

Goals

1.  Strengthen the College of Business reputation nationally and internationally through its impact and contribution to the prosperity of education, economy and society in the Kingdom of Saudi Arabia.
2.  Cultivate a dynamic and collaborative work environment through an effective and an inspiring leadership that promotes integrity in managing all the college activities.
3.  Position the College of Business to be recognized among the top ranked business schools nationally and regionally through rigorous and effective quality processes and procedures that meet the national and international standards.
4.  Offer an exceptional teaching and learning experience through the creation of innovative business programs and professional certifications and the implementation of a comprehensive teaching model responsive to the new socio-economic challenges.
5.  Engage in a holistic development of high quality students and graduates who qualify to become true ambassadors of the college and will be distinguished by their entrepreneurial mindset.
6.  Emphasize the integration of state-of-the-art learning resources and services in all academic programs and promote their effective use among faculty and students in support of teaching and learning and research activities.
7.  Effectively manage the College of Business's facilities and equipment and optimize their use.
8.  Achieve and sustain Financial Stability and strength to enhance the University's competitive position.
9.  Maintain and enhance efforts to recruit, nurture, and retain a diverse faculty and staff in order to make the Effat community a place of choice.
10. Cultivate a research environment that supports faculty and students in their endeavor to engage in high quality and impactful research activities aligned with the country research priorities.

11. Enlarge the socio-economic impact of the College and reinforce its reputation through meaningful national and international collaborations with the industry and the community in large.