PRIME TIME: EFFAT MEDIA FORUM
First Edition | Media Across Generations
Date: Monday, December 7, 2026
Time: from 09:00 AM to 04:00 PM
Venue: Effat Library & Cultural Museum, Effat University
Jeddah, Saudi Arabia
Organized by: Digital Media and Communication (DMC) Department, Effat University
About Prime Time
Prime Time: Effat Media Forum is an annual, student-centered media forum organized by the Digital Media and Communication (DMC) Department at Effat University.
The forum brings together students, prominent media personalities, industry professionals, content creators, and academics to explore the evolving media landscape and the opportunities and challenges shaping the future of communication and entertainment.
Through inspiring discussions, interactive workshops, creative competitions, and professional networking opportunities, Prime Time aims to bridge academia and the media industry, foster creativity and innovation, and empower the next generation of media professionals.
Forum Objectives
- Bridge the gap between academic education and professional media practice.
- Connect students with leading figures and professionals from the media and entertainment industries.
- Encourage intergenerational dialogue and knowledge exchange.
- Promote creativity, innovation, and excellence in digital media production.
- Provide experiential learning and professional development opportunities.
- Recognize and celebrate talented university and high school students.
2026 Theme: Media Across Generations
The inaugural edition of Prime Time explores the theme "Media Across Generations," examining how media has evolved across different generations, from traditional broadcasting and established media institutions to digital platforms, social media, and the emerging creator economy.
The theme brings together established media figures and emerging voices to explore how storytelling, audience engagement, professional practices, and media influence have transformed over time.
By encouraging dialogue across generations, the forum highlights the value of experience, the importance of innovation, and the evolving relationship between media professionals, content creators, and their audiences.
Forum Highlights
In-Depth Talk
An engaging conversation featuring prominent figures from the Arab media and entertainment industries, exploring their professional journeys, experiences, and perspectives on the transformation of media across generations.
Professional Workshops
Interactive workshops led by media industry professionals, offering practical insights, professional expertise, and opportunities for students and participants to develop industry-relevant skills.
Student Competitions and Awards Ceremony
A celebration of student creativity and innovation through media competitions showcasing outstanding audiovisual productions and digital campaign designs. The ceremony will recognize and honor winning submissions, highlighting emerging talents and their achievements in digital media and communication.
