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BSc Marketing Degree

Key Fact
  • Program name
    BSc Marketing Degree
  • Program code
    MKT
  • Program Chair
    Dr. Zainah A. Qasem
  • Program length
    4 years
  • Credit hours
    132

 About the Program

Overview

The Bachelor of Science in Marketing (BSc in Marketing) degree provides an in-depth study of the major concepts, frameworks, and tools for understanding the theory and practice of modern marketing. Students acquire knowledge and skills covering a range of strategic marketing functions including consumer behaviour, digital marketing, marketing strategy, brand management, and marketing research. Additionally, marketing analytics, Integrated Marketing Communication, personal selling, and public relations will further give the Program a cutting edge in the new era of Marketing both locally and internationally. Emphasis is placed on issues related to the Middle East. Also, the impact of globalization and information technology on marketing will be addressed.

The Marketing program successfully acquired AACSB accreditation in Fall 2021 for a period of five years.​


Curriculum

The curriculum for this Bachelor of Science Degree in Marketing at Effat University places particular emphasis on subjects related to the Middle East and covers a range of strategic marketing functions including customer relations, sales, advertising, pricing, e-commerce, marketing communications and new product development, along with the impact of globalisation and information technology on marketing.

We aim to develop your communication skills during your BSc Degree in Marketing to help you to flourish in your marketing career. You will tackle all forms of business communication, from speaking, written materials, and social media, whilst maintaining an ethical approach to marketing practice at all times.

You will also learn how to conduct comprehensive market research, effectively analyse marketing data, and how you can use these skills to plan and build strong marketing campaigns across channels.

Study modules during the BSc in Marketing Degree program include Macroeconomics, Islamic Thought and Ethics, and International Marketing - for the complete list of study areas within the program, view the curriculum tab along the top to see the full breakdown.

During the early years of your academic journey, you will take General Education Program (GEP), attributed to the Liberal Arts – an American style education. The (GEP) covers arts and humanities, social sciences, natural sciences, and technological studies to help you gain insight into varied critical learning skills, investigate essential branches of knowledge, and develop appreciation of diversity and change across time, culture, and national boundaries. ​​

 Vision, Mission, and Goals

Program Vision​​:

The Marketing Program strives to build a global community of innovative marketers through education, digitalization, and impactful research leading to society engagement.

Program Mission: 

The Marketing program’s mission is to provide digitalized data driven learning experience, to build innovative professional marketers, and impactful researchers, realizing their full potential by effectively engaging and contributing in local and global socio-economic development.

Program Goals: ​

  1. Goal 1: Strengthen the MKT department’s reputation nationally and internationally through its impact and contribution to the prosperity of education, economy and society in the Kingdom of Saudi Arabia.
  2. Goal 2: Cultivate a dynamic and collaborative work environment through an effective and an inspiring leadership that promotes integrity, strong work ethics and transparency in managing all the MKT department activities; and position the MKT department to be recognized among the top ranked business schools nationally and regionally through rigorous and effective quality processes and procedures that meet the national and international standards.
  3. Goal 3: To offer an exceptional teaching and learning experience through the creation of innovative programs, interactive and project-based learning, development of analytical skills, professional certifications and progressive research in the field. Moreover, emphasizing on the integration of state-of-the-art learning resources and cutting-edge technology in the MKT program curricula.
  4. Goal 4: Attract and retain diverse student body who qualify to become true ambassadors of the MKT department through a holistic learning and transformational experience, extensive skill development, and ongoing individual support.
  5. Goal 5: Maintain and enhance efforts to recruit, nurture, and retain diverse, highly qualified and committed faculty, researchers, and staff, and supporting their professional development.
  6. Goal 6: Effectively manage the MKT department facilities and equipment and optimize their use; and achieve and sustain financial stability and strength to enhance the EBoC and the  University’s competitive position.
  7. Goal 7: Cultivate a research environment that supports MKT faculty and students to produce high quality research in alignment with country’s research priorities. Develop and sustain strategic research partnerships, collaborations, and relations with national and international partner institutions.
  8. Goal 8: Enhance the partnership with the community and industry through mutual exchanges of expertise, novel contributions to the 2030 vision, and effectively engaging students, faculty, and alumnae in the service of society.

 Educational Objectives

The program aims to provide the following educational objectives:
  • Demonstrate an understanding of the key terms, theories, practices and latest trends in the field of Marketing.
  • Demonstrate problem-solving skills in the field of Marketing.
  • Provide innovative solutions to problems in the field of Marketing.
  • Demonstrate ability to conduct research in the field of Marketing.
  • Demonstrate the understanding of ethical issues in Marketing.​

 Learning Outcomes

Knowledge

  • MKT-K1- ​Demonstrate knowledge of a wide range of concepts, models, frameworks, and tools for understanding marketing functions and strategies. (Itqan)

  • MKT-K2- Demonstrate knowledge of key concepts, term, practices in marketing. (Itqan)

Skills 

  • MKT-S1- Use critical thinking to identify issues, collect and examine information, evaluate evidence, and draw conclusions. (Itqan)

  • MKT-S2- Utilize and/or formulate simple and complicated models using appropriate technologies and tools to represent and solve business problems, compute results, and develop solutions. (Itqan)

  • MKT-S3- Demonstrate skills to communicate business and marketing ideas effectively both orally and in writing. (Ambassador)

Values

  • MKT-V1- Demonstrate awareness and commitment of the importance of the ethical requirements of marketing activities. (Ihsan)

  • MKT-V2- ​​Demonstrate ability to work within a group from diverse backgrounds. (Stewardship)​​

 Career Opportunities

  • Social Media Specialist
  • Community Manager
  • Digital Marketing Manager
  • Digital and OMNI-Channel Manager/Specialist/Executive/Assistant
  • Brand Manager/Executive/Assistant
  • Marketing Manager/Executive/Assistant
  • Online and Offline Media Planning Manager/Executive/Assistant
  • Retail and Supply Chain Manager/Executive/Assistant
  • Sales Manager/Executive/Assistant
  • Advertising Manager/Executive/Assistant
  • PR and Event Planning Manager/Executive/Assistant
  • Strategic Planning Manager/Executive/Assistant

 Graduation Requirements

  • Successfully complete all graduation requirements of MKT major.
  • Complete 132 credit hours, in not less than 08 semesters and not less than 12 CR/semester.
  • Attain a minimum cumulative GPA and major GPA of 2.00 (on a 4.00 scale).
  • Complete the Effat Student Personal, Social and Professional Development Program.

 Study Plan

Marketing Study Plan (PDF)

    Freshman Year: Semester 1

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • GMTH 181B
    Quantitative Science
    None
    3-0-3
  • GENG 131
    Advanced English Language Skills & Critical Thinking
    None
    3-0-3
  • GISL 121
    Social and Moral Values in Islam
    None
    3-0-3
  • GCS 182
    Principles of Computing and Programming
    None
    2-1-3
  • ACCT 101
    Financial Accounting
    None
    2-1-3
  • Total Credit Hours:
     
     
    15
  • Freshman Year: Semester 2

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • MATH 162
    Business Mathematics
    GMTH 181B
    3-0-3
  • GSTA 181
    Business Statistics
    None
    2-2-3
  • GENG 133
    English for Professional Purposes
    GENG 131
    3-0-3
  • BAN 101
    Data Analytics Using Excel
    None
    2-2-3
  • Choice
    Creative Arts and Cultural Studies
     
    3-0-3
  • Total Credit Hours:
     
     
    15
  • Sophomore Year: Semester 3

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • ACCT 202
    Managerial Accounting
    ACCT 101
    3-0-3
  • ECON 201
    Microeconomics
    None
    3-0-3
  • OSCM 201
    Decision Sciences
    GMTH 181B, GSTA 181
    2-1-3
  • MGT 201
    Fundamentals of Management and OB
    GENG 131
    3-0-3
  • MKT 201
    Principles of Marketing
    GENG 131
    3-0-3
  • Choice
    Foreign Languages I
     
    1-2-2
  • Total Credit Hours:
     
     
    17
  • Sophomore Year: Semester 4

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • BAN 202
    Foundations of Data Analytics
    GSTA 181, GCS 185
    2-1-3
  • ECON 202
    Macroeconomics
    ECON 201
    3-0-3
  • GSEM 100
    Research Seminar
    None
    1-2-2
  • HRM 201
    Human Resources Management
    MGT 201
    3-0-3
  • FIN 201
    Finance
    ACCT 101
    3-0-3
  • ENTP 201
    Introduction to Entrepreneurial Ecosystem of Saudi Arabia
    None
    3-0-3
  • Total Credit Hours:
     
     
    17
  • Junior Year: Semester 5

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • MGT 302
    Business Law and Ethics
    MGT 201
    3-0-3
  • GSEM 200
    Research, Innovation and Intellectual Property
    GSEM 100
    3-0-3
  • MKT 304
    Consumer Behaviour
    MGT 210
    3-0-3
  • BAN 304
    Predictive Data Analytics
    BAN 202, OSCM 201
    2-1-3
  • Choice
    Business Elective I
     
    3-0-3
  • Choice
    Foreign Languages II
     
    1-2-2
  • Total Credit Hours:
     
     
    17
  • Junior Year: Semester 6

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • Choice
    Physical & Environmental Sciences
     
    3-0-3
  • MKT 305
    Digital Marketing (MKT 210)
    MKT 210
    3-0-3
  • MKT 303
    Marketing Research
    MKT 210, BAN 200
    3-0-3
  • OSCM 302
    Operations Management
    OSCM 201
    3-0-3
  • Choice
    Arabic Language
    None
    3-0-3
  • Choice
    Social Structure and Global Awareness I
     
    3-0-3
  • Total Credit Hours:
     
     
    18
  • Summer Session

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • MKT 400
    Supervised Internship in Marketing
    Dept. Approval
    0-0-3
  • Senior Year: Semester 7

  • Course Code
    Course Name
    Pre-requisite
    Credit Hours
  • ENTP 406
    Launching a New Entrepreneurial Venture
    ENTP 201
    3-0-3
  • MKT 306
    Integrated Marketing Com. (MKT 210)
    MTK 210
    2-1-3
  • Choice
    Technical Elective I
     
    3-0-3
  • OSCM 407
    Project Management
    OSCM 302, BAN 304, FIN 201
    3-0-3
  • Choice
    Business Elective II
     
    3-0-3
  • Total Credit Hours:
     
     
     
    15
  • Senior Year: Semester 8

  • Course Code
    Course Name
    LEC
    LAB
    CR
  • MGT 403
    Strategic Management
    Senior Standing
    3-0-3
  • MKT 409
    Marketing Strategy
    MKT 201
    2-1-3
  • Choice
    Techincal Elective II
     
    3-0-3
  • RES 400
    Research Project
    Senior Standing
    0-0-3
  • Choice
    Social Structure and Global Awareness II
     
    3-0-3
  • Total Credit Hours:
     
     
    15
  • Total Credit Hours required for MKT Program:
     
     
    132​

 Fact Sheet

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Admissions
High-School Percentage
Science Section
80%
Art Section
80%
Qudurat *(SAT)
65%
Math
Cut-Score
60%
One of the Following Placement Tests
iBT TOEFL
53
LNGT
162
IELTS
5.5
Additional Department Requirement
Interview
Required
Contact Information
Program Chair
Tel.+966 122137824
Assistants
Tel.+966 122137811 

    FAQs

    Program Accreditations and Partnerships

    Our qualifications are recognised globally, so you can study safe in the knowledge that wherever your path may lead, you have the whole wide world to choose from.


Effat Alumnae

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