Teaching Experience
Assistant Professor
Effat University, Jeddah, Saudi Arabia | September 2024 – Present
- Teaching undergraduate courses in Material and methods-1, Capstone Project Research and Programming, Photography for Designers , Product Design, and Advanced Digital Modelling.
- Supervising undergraduate and master's theses in cross-cultural product design, sustainability, and user-centered design.
- Integrating design thinking methodologies into coursework and fostering industry collaborations.
- Conducting research on design psychology, product semantics, and assistive technologies.
Assistant Professor
University of Engineering and Technology (UET), Lahore, Pakistan | January 2021 – 2024
- Taught a wide range of design courses, including Fundamentals of Design, Visual Communication, Packaging Design, and Advanced Communication Design.
- Supervised 48+ undergraduate and 6 MS theses, focusing on cultural influences in design, sustainability, and accessibility.
- Developed and updated curricula for design programs, ensuring alignment with global design standards.
- Conducted research in human-centered design, product semantics, and design education.
Lecturer
University of Engineering and Technology (UET), Lahore, Pakistan | 2011 – December 2020
- Delivered courses in Product Design, Advertising & Promotional Management, Design Psychology, and Professional Practice in Design.
- Provided mentorship in student-led research projects related to interactive design and digital media.
- Actively contributed to academic committees, shaping policies and strategies for design education.
Visiting Fellow (Design and Semiotics)
Loughborough University, UK | January 2024 – Present
- Conducting research on cross-cultural product semantics and human-centered design.
- Collaborating with the Design by Psychology Research Group, focusing on cultural biases in design perception.
- Engaging in academic discourse and knowledge exchange on design semiotics and visual communication.
