Welcome to Effat University journal on Sustainable Development, Entrepreneurship and Leadership. Currently the Kingdom is going through a huge transformation at economic and sustainable development arena through our coveted Vision 2030. The entrepreneurship and SME development is one of the fundamental dynamics of this vision. Effat University always strives to empower women of the kingdom by equipping them with tools necessary. I believe this journal will help and assist the young women in all aspects of their startup to a successful business venture with latest technologies and expert assistance. I would like to invite both local and international scholars and practitioners to contribute to our journey to realize the national goals for enriching the lives.
Dr. Haifa Reda Jamal Al Lail
President of Effat University
MEJELSD is an academic journal published by Effat University, Jeddah Saudi Arabia. Its name
stands for the (Middle East Journal of
Entrepreneurship, Leadership & Sustainable Development). The journal
publishes two issues every year which include work from academics and managers
in various entrepreneurship fields. Research areas are wide with a focus on
leadership, small and medium enterprises, and sustainable development. The main
purpose of the journal is to disseminate information in the field of entrepreneurship,
its latest trends and development, innovations, and activities.
Dr. Uzma Javed
Dean of College of Business
Dr. Muhammad Khan
Marketing Entrepreneurship and Strategy Department