Aspire to Achieve

    • https://www.effatuniversity.edu.sa/English/Research/Pages/default.aspx, A researcherhttps://www.effatuniversity.edu.sa/Arabic/Research/Pages/default.aspx, باحث
      A researcher
    • https://www.effatuniversity.edu.sa/English/academics/Undergraduate, An undergraduatehttps://www.effatuniversity.edu.sa/Arabic/academics/Undergraduate, البكالوريوس
      An undergraduate
    • https://www.effatuniversity.edu.sa/English/academics/graduate, A graduatehttps://www.effatuniversity.edu.sa/Arabic/academics/Graduate, الدراسات العليا
      A graduate

Objectives

Conference Objectives:

  • To investigate cultural identity as a spatial, material, and narrative construct across design and media disciplines.
  • To analyze the role of built environments, interiors, products, and digital platforms in communicating and shaping cultural values.
  • To examine the contribution of visual storytelling, film, and animation in representing and reinterpreting identity.
  • To explore the integration of heritage, sustainability, and innovation within contemporary design and urban practices.
  • To evaluate emerging technologies and their impact on design processes, spatial experiences, and creative production.
  • To foster interdisciplinary research and collaboration across architecture, design, and media fields.
  • To contribute to global scholarly discourse on culturally responsive and future-oriented design.
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