Effat College of Humanities at Effat University offers an innovative practice-based Digital Media & Communication Program (DM&C), which equips students with artistic and technical proficiency in digital storytelling, content creation and management, multimedia analysis, design and user experience, across a wide range of platforms. Modules in media and communication, writing, technology, and marketing will prepare students for careers in the fast-changing digital media world.
Because communication is involved in most professions, the Digital Media & Communication Program is valuable. It graduates specialists who create engaging content for various platforms, like TV, radio and YouTube, to assist in growing an audience. The graduates will also be able to evaluate user experience, manage projects, and use emerging technologies in the fields of digital media and communication.
The graduates of this Program will also provide the market with much needed skills. According to national surveys, communication, creative thinking, digital literacy and critical thinking are the most frequently sought-after skills by employers in private and public sectors and in academia. These skills are essential components of this Program.
The Program consists of 126 credits, which span over four years. The main areas are: Writing, Media, Communication, Cultural Studies, Marketing and Technology. The students are required to do a 200-hour internship and a capstone project, which will ensure the students' preparedness for the market.