Alsharif, A.H., Isa, S.M., Salleh, N.Z.M. et al. From brainwaves to buying: fMRI evidence of consumer unconscious behavior in marketing contexts. Curr Psychol 45, 1448 (2026). https://doi.org/10.1007/s12144-026-09943-4
Al-Maaitah, T. A., Hijazin, A., Khraiwish, A., Alismail, S. S., Aldarabah, K., & Al-Qur’an, A. B. (2026). The impact of business intelligence and digital supply chain capabilities on sustainable supply chain performance in Jordanian industrial companies: the mediating role of operational efficiency. Heritage and Sustainable Development, 8(1), 427-444.
Hanandeh , R., Mansour , A., Khraiwish , A., & Hanandeh , A. (2026). Investigating The Relationship Between Project Management Maturity, Economic Competence And Digital Maturity To Gain Project Management Effectiveness In The Telecommunications . Acta Innovations, 63, 1110–1123. https://doi.org/10.62441/actainnovations.v63i.1361
Khraiwish, A., Qirem, I.E., Shatnawi, A., Bader, A. (2025). Exploring the Intersection of Digital Marketing and Sustainable Business: A Bibliometric Analysis of Trends, Gaps, and Future Research Opportunities. In: Yaseen, S.G. (eds) Applied Artificial Intelligence in Business. Studies in Systems, Decision and Control, vol 597. Springer, Cham.
https://doi.org/10.1007/978-3-031-90271-0_52
Wang, J., Alsharif, A. H., Abd Aziz, N., Khraiwish, A., and Salleh, N. Z. M. (2024). Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior. “SAGE Open", 14(4): https://doi.org/10.1177/21582440241305365
Alsharif, A., and Khraiwish, A. (2024). Tools in marketing research: exploring emotional responses to stimuli. “Scientific Annals of Economics and Business", 71 (2): 173-192.
Khraiwish, A., and Alsharif, A. H. (2024). Insights and Influencers: A Decade of Social Media Marketing Research Revealed Through Bibliometrics. “Scientific Annals of Economics and Business", 71 (4): 497-518.
Eid, M., Hashesh, M., Sharabati, A., Khraiwish, A., AL-Haddad, S & Abusaimeh, H. (2024). Conceptualizing ethical AI-enabled marketing: Current state and agenda for future research. “International Journal of Data and Network Science", 8 (4): 2291-2306.
Alsharif, A. H., Salleh, N. Z. M., Abdullah, M., Khraiwish, A., and Ashaari, A. (2023). Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda. “SAGE Open", 13 (1): 1-23.
Fraihat, B. A. M., Abozraiq, A. M., Ababneh, A. M., Khraiwish, A., Almasarweh, M. S., and Alghasawneh, Y. S. S. (2023). The effect of customer relationship management (CRM) on business profitability in Jordanian logistics industries: The mediating role of customer satisfaction. “All Open Access", 12 (4): 783-794.
Alsharif, A. H., Salleh, N. Z. M., Hashem E, A. R., Khraiwish, A., Putit, L., and Arif, L. S. M. (2023). Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers. “Sustainability", 15 (5): 4603.
Alsharif, A. H., Salleh, N. Z. M., Khraiwish, A., and Homsi, L. N. (2023). Exploring the Path of Biomedical Technology in Consumer Neuroscience Research: A Comprehensive Bibliometric Analysis. “International Journal of Online and Biomedical Engineering", 19 (16).
Alsharif, A. H., Salleh, N. Z. M., Al-Zahrani, S. A., and Khraiwish, A. (2022). Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda. “Behavioral Sciences", 12 (12): 472.
Al Qaied, B. A., Al–Qeed, M., Khraiwish, A., AlWadi, B. M., and Al-Gasawneh, J. A. (2022). Efficacy Of Marketing Communications' Strategy (MCS): An Empirical Study. “Journal of Positive School Psychology", 6 (6): 3757-3768.
Alsharif, A. H., Salleh, N. Z. M., Ahmad, W.A.B.W., and Khraiwish, A. (2022). Biomedical Technology in Studying Consumers' Subconscious Behavior. “International Journal of Online and Biomedical Engineering", 18 (08): 98–114.
Khraiwish, A., Al-Gasawneh, J., Joudeh, J., Nusairat, N., and Alabdi, Y. (2022). The Differential Impacts of Customer Commitment Dimensions on Loyalty in the Banking Sector in Jordan: Moderating the Effect of E-Service Quality. “International Journal of Data and Network Science", 6 (2): 315-324.
Joudeh, J., Khraiwish, A., Al-Gasawneh, J., Abu-Loghod, N., Nusairat, N., and Ali, N. (2021). Customers' Perception of Service Quality in Syrian Restaurants Operating in Jordan: The Mediating Effect of Customer Satisfaction. “Academy of Strategic Management Journal", 20 (6s): 1-14.
Joudeh, J., Khraiwish, A., Ali, N., Abu-Loghod, N., and Joudeh, A. (2021). Evaluating Attitudes and Intention to Use of Personal Protective Equipment (PPE) during the COVID-19 Pandemic. “Academy of Strategic Management Journal", 20 (6s): 1-15.
